Harley Davidson Wrigleyville
Our client, DP Fox Ventures, capitalizing on the recent success of the Chicago Cubs and all the subsequent development happening around Wrigley Field secured a prime corner suite in the Addison Park on Clark mixed use development at Addison and Sheffield in Chicago.
Their vision was to create a storefront that mimicked the style and feel of a garage tucked away in an old industrial building complete with a service/speed shop in the back!
Facing Addison Street are two glass garage doors that will be raised during nice weather and during Cubs games to let the ‘blat-blat’ of a large displacement Harley V-Twin engine from the live VR Experience Ride echo throughout Wrigleyville encouraging foot traffic to enter the store and admire the hardware and maybe pick up some Harley branded merchandise.
Riding around Sheffield and up the alley customers can drop off their motorcycles for service or a wash in their elevated service area. The topography and grading of the of the area was such that the main entry on Addison was approximately 3 feet lower than the service entry. After intensive studies it was decided that raising the service area was ultimately the best use of available space.
For what was intended to be a single-story space this site condition created quite a challenge as the area allotted for vertical circulation was limited. Interwork was able to fit a monument stair and ~30 feet of handicap ramp between the showroom and service area in such a way to minimize the disturbance to the store’s merchandise layout. In order to keep the neighborhood happy by not having transfer motorcycles around the alley a transfer lift was added inside the suite to allow purchased motorcycles to be moved and prepped in the service area without having to ride them through the front doors through the neighborhood.
Polished concrete floors, raw exposed concrete structure, exposed ceiling and HVAC, and a large masonry accent wall round out the large brush strokes that complete the converted industrial feel to the space.
Photographs by Nick Ulivieri Photography